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Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers.

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Report of unscheduled material events or corporate event

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EX-101.SCH - XBRL TAXONOMY EXTENSION SCHEMA

Report of unscheduled material events or corporate event

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0000950170-24-029927.pdf
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EX-101.SCH - XBRL TAXONOMY EXTENSION SCHEMA

Annual report which provides a comprehensive overview of the company for the past year

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0000950170-24-030136.pdf
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EX-101.SCH - XBRL TAXONOMY EXTENSION SCHEMA

Statement of changes in beneficial ownership of securities

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0000950170-24-016050.pdf
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Statement of changes in beneficial ownership of securities

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0000950170-24-016055.pdf
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Statement of changes in beneficial ownership of securities

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0000950170-24-016054.pdf
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Statement of changes in beneficial ownership of securities

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0000950170-24-016057.pdf
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An amendment to the SC 13G filing

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0000895345-24-000072.pdf
0000895345-24-000072.rtf
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An amendment to the SC 13G filing

 SC 13G/A View HTML
0001193125-24-020200.pdf
0001193125-24-020200.rtf
0001193125-24-020200.xls

Statement of changes in beneficial ownership of securities

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0000950170-24-000415.pdf
0000950170-24-000415.rtf
0000950170-24-000415.xls
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Founded in 2012, AdTheorent is a digital media platform which focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both advertising agency and brand customers. Without relying on individualized profiles or sensitive personal data for targeting, AdTheorent utilizes machine learning and advanced data analytics to make programmatic digital advertising more effective and efficient at scale, delivering measurable real-world performance for advertisers. Central to its ad-targeting and campaign optimization methods, the company builds custom machine learning models for each campaign using historic and real-time data to predict future consumer conversion actions for every digital ad impression.

AdTheorent’s technology and solutions, conceived and developed in-house, have been recognized with numerous awards. AdTheorent’s privacy-forward targeting focus is statistical, not individualized, and as a result the company does not need to compile or maintain user profiles, and it does not rely on cookies or user profiles for targeting. Enhancing the company’s core machine learning-powered platform capabilities, the company offers customized vertical solutions to address the needs of advertisers in specialized industries. These specialized solutions feature vertical-specific capabilities related to targeting, measurement and audience validation.

AdTheorent is headquartered in New York City and has offices across the United States and Canada.